CAN Model
Capability Assessment for Needs
Have you ever developed products and services that nobody needs eventually?
Does this sound familiar? The pressure to innovate is increasing, there are many wishes in the organization, or massive amounts of ideas are produced in design thinking workshops. But how can you ultimately evaluate these ideas and plans? Every implementation is associated with high costs and a high expenditure of time, only to find out in the end that the developed solution does not lead to success.
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Products or services are often built on the basis of wishes – both from customers and employees and especially decision-makers – that nobody really needs. Sales and marketing drive new offerings, but it is not the customers' wishes that are relevant in the planning of projects, but the needs of actual users. Needs-oriented solutions are promising in the long term, instead of a new gimmick that only appears to be an alleged, short-term advantage over the competition.
Bruckschwaiger, C., Lutsch, C. Demand-oriented innovation. Wirtsch Inform Manag (2021).
(German only)
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https://doi.org/10.1365/s35764-021-00343-w
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© Springer Fachmedien Wiesbaden GmbH
Article on the topic
Demand-driven Innovation
"Innovation is new stuff that is made useful."
Max McKeown
More efficient through need-orientation
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The Capability Assessment for Needs model provides the basis for these decisions. It is a tool, based on standards, that enables the inclusion of different perspectives of various stakeholders and, above all, users in project plans, in the decision-making processes and to provide a risk assessment on the basis of defined criteria. Unsustainable ideas and the lack of data are revealed.