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“So, which project is the most promising?” 

Der Human-centered Strategy Canvas

The human-centered business model for modern companies and those who want to become one!

The Business Model Canvas has established itself as a method to visualize the business-relevant aspects of a business model, a project or an innovation. However, one important aspect is missing.

Unfortunately, this picture becomes blurred when it comes to the details that are crucial for the acceptance and success of a project: The user and the added value to the user from the user's perspective.

For this purpose, this canvas focuses on the added value and the impact on the UX, through human-centered design, for the project and the company.

Download the canvas including the explanation of its elements as a PDF under the Creative Commons license here.

Download Canvas
Human-centered Strategy Canvas
The human-centered strategy canvas | swohlwahr

"Strategy without process is little more than a wish list."

Robert Filek

HCS-Canvas Elemente
Vorteile HCS-Canvas
Performance in different phases of the business
For existing systems, processes, and organizations, the Canvas is appropriate to:
  • analyze the maturity and compliance of an organization with respect to human-centered design

  • form the basis for a SWOT analysis

  • identify the relationships of the various stakeholders

  • direct the discussion to internal and external information and data

  • to provide a holistic view of UX and Human-centered Design in an organization.

For planned endeavors, products, processes, systems, or services, the Canvas provides:
  • a simple means to better outline the project

  • a basis for a SWOT analysis of the project

  • verifiable metrics and criteria for quality in usability, UX and human-centered design, instead of "fairy tale" KPIs for a generic scorecard

  • the bridge to the consideration of internal and external data, information and competition

The Human-centered Strategy Canvas highlights the need for a clear mission within the organization for Human-centered Design.
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